For these customer interviews, I decided to try and branch off of my first customer interviews to dig deeper into peoples thoughts on having others shop for you. I wanted to do these interviews in a way that I didn't try and persuade the interviewee in any direction. I also tried to ask questions that would provoke them to think about how much their time was worth. I was going to make that connection to how much my service would charge.
Sunday, February 14, 2016
Customer Interview No. 3
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Hey Rachel, I think you had some very quality interviews. I think you asked some very in depth questions that will help you with your venture. I liked your question of what is a hour of your time worth. Your questions helped open their mind to your idea of having grocery service. I like your idea and you are headed in the right way, if you would like to check out my blog the link is http://willrandent.blogspot.com/2016/02/customer-interviews-no-3-videos.html
ReplyDeleteGreat questions to get the customer thinking about valuing their own time. This will make them more open to your pitch because they’ve already established how much their time is worth (and how much they’re spending based on their own perceived value of their time). I used a similar technique with my interviews (If someone gave you 3 hours of laundry every week to do, what would you expect to be compensated?) Then, when you can deliver your service to them at a lower cost than what they can do it for, it makes sense to give money (at a price lower than they value) and get back some of their freedom. Our services are similar in the aspect that the target audience is definitely going to be young professionals or dual-income households, as college students (no offense) aren’t good at putting time-value on things (especially since money is already tight usually).
ReplyDeletehttp://ufentclassblog.blogspot.com/2016/02/customer-interviews-no-3.html